Logo Design No.2 (The Idea)

There was no more research to be done, the next step was to come up with an original idea, and put it to paper, and that is exacally what I did. My first idea was to have a cartoon arrow, go flying at a dart board, with the camera following it, and then the arrow would hit the board, showing a ribbon that is attatched to the back of the arrow, with "Matt Productions" written sideway's on it in bold lettering. I then created a short story board for it that was scene for scene, like I'd pictured it in my mind. I then realised that it would take far too much time to create, so I decided to go for a clean, shade of white and black logo.